Acorn-i helped Vivo challenge the supplement sector, deliver significant growth and enter new markets.
Vivo Life have a mission, to make 100% plant-based health and fitness products, to help you look and feel awesome without costing the earth. Acorn-i were chosen as the new agency partner to accelerate Vivo sales, support international expansion and provide deeper omni-channel insights.
Amazon Advertising and Promotions
Vivo Life had established a foothold in the supplement and protein market creating a loyal community of purchasers through social channels.
- Discoverability on Amazon was a key area to address, ensuring that in-market consumers could easily find, browse and purchase Vivo products.
- Acorn-i developed an Amazon Advertising and Promotions strategy to drive New-To-Brand customer purchases and increase share of category spend.
Omni-channel, via Ignite
Acorn-i developed an omnichannel reporting dashboard for Vivo providing combined commercial and analytic data sets across Amazon and webstore (Shopify).
- We integrated 13 different eCommerce channels across 7 territories to create unique insights. We helped Vivo:
- Gain operational efficiency via having instantly available data from multiple countries and sales channels in one view.
- Analyse and compare channel performance quickly and easily, down to the SKU level.
- Review and manage stock availability and sell-through across Amazon and Shopify to optimise stock replenishment.
- Measure and optimise impact of marketing investment in driving omni-channel sales.
Vivo Life partnered with Acorn-i to launch and grow sales internationally.
- All EU and US marketplaces.
- Support fulfilment and in-stock planning to ensure consistent product availability.
- Listing localisation and language translations, optimised for local buyers.
- Amazon Advertising and promotions strategy for each region.
- Reporting and analytics via Amazon and Shopify APIs via our intelligence platform, Ignite.
- Amazon channel revenue grew +121%.
- Launched and scaled across multiple markets.
- Average basket size increase +5%.
- Increased product range availability to more than 200 SKU’s for Amazon shoppers.
- Helped Vivo Life become a significant brand within the health and wellness category.
Our Happy Clients
Having worked with Acorn-i in a previous role, I was impressed with their knowledge and tech and their ability to optimise Amazon sales in beauty. We brought Acorn-i on board in Summer 2021, and we have seen some excellent results. The team are fantastic to work with, and they really understand the complexities and ever-changing landscape of Amazon. They share our passion for growth, and I genuinely feel like they are on the journey with us.
Sales & Marketing Director, Gatineau
Amazon was a big mysterious beast and an absolute headache before we started working with Acorn-i. They really know their stuff about all aspects of Amazon, from new to brand acquisition strategies to dealing with lost stock issues in the warehouses.
Acorn-i also manage our paid search on Google and Social Media and have had some tremendous results. They’re also just very lovely people and a pleasure to work with.
Founder, Bare Biology
Acorn-i’s knowledge of the Amazon platform and the tools and data available to inform our plans selling online has been invaluable. We now see a clear route to market with this important audience, and can better understand the true potential that online selling will deliver for our fast growing business.
Co-founder, Love Corn
Acorn-i have been fantastic for Dr Will’s. They’ve used data driven insights to help us to build a really scalable business with Amazon and also provided invaluable end-to-end support with launches of new products in new geographies, enabling us to really step up our Amazon business.
Co-founder, Dr Wills
Working with Acorn Intelligence has proven invaluable in delivering strong results via ecommerce platforms. Their deep understanding of how to curate and optimise content and manage paid advertising to convert and drive customer intent has resulted in significant revenue growth for the business.
Marketing Manager, You Garden Ltd
The ignite interface developed by the team at Acorn-i has made significant improvements to how we analyse, report on and allocate resources to amazon and ultimately enable us to sell more. The tool is easy to use, fast and saves us an enormous amount of time it would take us to access this data elsewhere. One of the best products I have seen in this space.
Co-Founder, The Curators
Working with Acorn-i has given us the expertise and support we needed to get going on Amazon, and with a solid sales and marketing strategy. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.
CEO, Gourmet Candy Company
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