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Health & Wellness

Vivo Life

Read below for how Acorn-i helped Vivo challenge the supplement sector, deliver significant growth and enter new markets.

+121%

Amazon Seller YoY revenue growth

6

Marketplaces, >200 SKU's launched, optimised and translated in five languages

13

Sales channels integrated across Amazon and Shopify

About the brand

Vivo Life have a mission, to make 100% plant-based health and fitness products, to help you look and feel awesome without costing the earth. Acorn-i were chosen as the new agency partner to accelerate Vivo sales, support international expansion and provide deeper omni-channel insights.

Amazon Advertising and Promotions

Vivo Life had established a foothold in the supplement and protein market creating a loyal community of purchasers through social channels.

Discoverability on Amazon was a key area to address, ensuring that in-market consumers could easily find, browse and purchase Vivo products.

Acorn-i developed an Amazon Advertising and Promotions strategy to drive New-To-Brand customer purchases and increase share of category spend.

Omni-channel, via Ignite

Acorn-i developed an omnichannel reporting dashboard for Vivo providing combined commercial and analytic data sets across Amazon and webstore (Shopify).

We integrated 13 different eCommerce channels across 7 territories to create unique insights. We helped Vivo:

  • Gain operational efficiency via having instantly available data from multiple countries and sales channels in one view.
  • Analyse and compare channel performance quickly and easily, down to the SKU level.
  • Review and manage stock availability and sell-through across Amazon and Shopify to optimise stock replenishment.
  • Measure and optimise impact of marketing investment in driving omni-channel sales.

International Expansion

Vivo Life partnered with Acorn-i to launch and grow sales internationally.

  • All EU and US marketplaces.
  • Support fulfilment and in-stock planning to ensure consistent product availability.
  • Listing localisation and language translations, optimised for local buyers.
  • Amazon Advertising and promotions strategy for each region.
  • Reporting and analytics via Amazon and Shopify APIs via our intelligence platform, Ignite.

The Results

  • Amazon channel revenue grew +121%.
  • Launched and scaled across multiple markets.
  • Average basket size increase +5%.
  • Increased product range availability to more than 200 SKU’s for Amazon shoppers.
  • Helped Vivo Life become a significant brand within the health and wellness category.

What our customers say

We chose to work with Acorn-i over a year ago now and have been delighted with the decision to do so. The support and service levels we have received have been excellent. Acorn-i have proven to be experts in managing Amazon retail and advertising, helping our business grow more than 300% YoY and exceed expectations.

Paul Davison, Managing Director at Nutraformis

The Ignite interface developed by the team at Acorn-i has made significant improvements to how we analyse, report on and allocate resources to Amazon and ultimately enable us to sell more. The tool is easy to use, fast and saves an enormous amount of time it would take us to access this data elsewhere. One of the best products I have seen in this space.

Max Rees, Co-Founder at The Curators

Acorn-i have been fantastic for Dr Will’s. They’ve used data driven insights to help us to build a really scalable business with Amazon and also provided invaluable end-to-end support with launches of new products in new geographies, enabling us to really step up our Amazon business.

Liam White, Co Founder - Dr Wills

Working with Acorn Intelligence has proven invaluable in delivering strong results via e-commerce platforms. Their deep understanding of how to curate and optimise content and manage paid advertising to convert and drive customer intent has resulted in significant revenue growth for the business.

David Chisnall, Marketing Manager at You Garden Ltd

Working with Acorn-i has given us the expertise and support we needed to get going on Amazon, and with a solid sales and marketing strategy. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.

Paul Hillman, CEO Gourmet Candy Company

Acorn-i’s knowledge of the Amazon platform and the tools and data available to inform our plans selling online has been invaluable. We now see a clear route to market with this important audience, and can better understand the true potential that online selling will deliver for our fast growing business.

Jamie McCloskey, Co-Founder - Love Corn

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