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Handmade, Home & Garden, Luxury

Luxury Decor

An independent brand with stores in London's West End manufacturing sustainable soft furnishings and luxury decor. Natural, organic, handmade design-led home accessories.

10x

Monthly sales grew by 10x in the first three months of partnering with Acorn-i.

3x

Increased product range on Amazon by 3x and delivered strong sell-through-rates across all items.

5 to 1

Advertising and promotions strategy driving growth and delivering ROAS.

About the project

Having established a strong reputation for handmade and luxury home decor in London and across the UK, the brand had stalling monthly sales via Amazon Seller and Amazon Handmade. Acorn-i were brought on board to help navigate the complexities of selling to consumers via Amazon, deliver strong sales growth and reach new-to-brand audiences.

Retail Readiness

The Acorn-i team of Amazon experts took a deep dive into the selling partner to evaluate current status against key Amazon retail success factors. Retail readiness is a critical hygiene factor to drive organic category ranking, increase consideration and convert shoppers to purchase. We developed a strong understanding of the brand’s values and culture, ensuring these are reflected on Amazon.

Content Development

Properly curated Detail Pages increase organic search results ranking meaning more shoppers will find and browse your products. Consideration to purchase rates also increase by more than 11%. We implemented tried and tested optimisation strategies to all ASINs.

To ensure the brand’s luxury positioning came across on Amazon we developed A+ content and a Brand Store. Enhanced content provides an opportunity for brands to stand out and create unique environments on Amazon. The store has also become a shopping destination and is delivering 10% of channel revenues.

Advertising & Promotions

Driving traffic to Detail Pages and increasing purchases engages the Amazon algorithm and ‘flywheel’. Amazon Advertising combined with Promotions strategy ensures the most effective return on investment and maximises engagement with in-market shoppers.

  • Delivering strong growth while working to a 20% ACoS by end of month 3.
  • Total Advertising Contribution of Sales (TACOS) tracking to 15%.
  • Combing Keyword, Product, Category targeted Sponsored Products and Sponsored Brands to ‘own’ in-market shopper search results.
  • Established the products in top-3 most clicked and purchased items for shoppers searching for related keywords.

 

The Results

  • Acorn-i started to work with the brand mid-July and generated an immediate uplift in sales.
  • Monthly Gross Merchandise Sales (GMS) increased ten-fold in just three months.
  • Customers buying multiple products has increased by 329%.
  • More New-to-Brand customers delivered in 3 months vs previous 12 months combined.
  • YoY sales are up more than 1,000% comparing Oct-Nov 2019 vs Oct-Nov 2020.

What our customers say

“The Ignite interface developed by the team at Acorn-i has made significant improvements to how we analyse, report on and allocate resources to Amazon and ultimately enable us to sell more. The tool is easy to use, fast and saves an enormous amount of time it would take us to access this data elsewhere. One of the best products I have seen in this space.”

Max Rees, Co-Founder - The Curators

“Acorn-i have been fantastic for Dr Will’s. They’ve used data driven insights to help us to build a really scalable business with Amazon and also provided invaluable end-to-end support with launches of new products in new geographies, enabling us to really step up our Amazon business.”

Liam White, Co Founder - Dr Wills

“Working with Acorn Intelligence has proven invaluable in delivering strong results via e-commerce platforms. Their deep understanding of how to curate and optimise content and manage paid advertising to convert and drive customer intent has resulted in significant revenue growth for the business.”

David Chisnall, Marketing Manager at You Garden Ltd

“Working with Acorn-i has given us the expertise and support we needed to get going on Amazon, and with a solid sales and marketing strategy. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.”

Paul Hillman, CEO Gourmet Candy Company

“Acorn-i’s knowledge of the Amazon platform and the tools and data available to inform our plans selling online has been invaluable. We now see a clear route to market with this important audience, and can better understand the true potential that online selling will deliver for our fast growing business.”

Jamie McCloskey, Co-Founder - Love Corn

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