PROPER - Acorn-i

PROPER

FMCG, GROCERY

PROPER chose to partner with Acorn-i to deliver strong sales growth and develop high-performing advertising campaigns.

+113%

ROAS above Amazon category benchmark

BestSeller

Consistently ranked in top Amazon Best Sellers

#1Ranked Brand

About The Brand

Best friends Cassandra and Ryan joined forces and launched PROPER in 2011. They spent long nights cold calling and packing boxes of popcorn from Ryan’s flat in London and thier first batches were made by tossing kernels in a refashioned cement mixer! 9 years on, they are still independent, and you’ll find PROPER all over the world. But one thing that’s never changed is the obsession with creating the tastiest snacks around. Snacks that never compromise on health. It’s snacking, done properly.

Channel Growth

While working with Acorn-i, PROPER have seen +543% revenue growth on Amazon:

Detail Page listing development and keyword optimisation.
Amazon Vendor configuration and operational improvements.
NPD and ensuring optimal new product launch for scaling via Amazon.
Identifying and resolving Amazon Chargebacks.
Delivering high performing Amazon Advertising and Promotions strategies.

Amazon Advertising

Acorn-i are an accredited Amazon Advertising agency partner:

Consistently delivering above Amazon Advertising ROAS/ACOS benchmarks, +113% YTD.
Targeting key competitor brands and products to grow New-To-Brand and market-share.
Campaigns ranked #1 or #2 for search term impression share against high-performing keywords.
Reporting and insights in near real-time via the Ignite Amazon API solution.
Ongoing test, learn and performance development to ensure optimal campaign structure.

Ignite, Machine Learning

Leveraging machine learning to deliver enhanced performance:

Amazon Advertising API integrated.
Saving hours of reporting and bid optimisation operational time.
Exceeding performance vs Amazon benchmarks and historical trends.
Optimising 100’s of keywords, campaigns and bid prices in real time.
Combining team expertise and technology solutions to deliver the best results for PROPER.

Our Happy Clients

Having worked with Acorn-i in a previous role, I was impressed with their knowledge and tech and their ability to optimise Amazon sales in beauty. We brought Acorn-i on board in Summer 2021, and we have seen some excellent results. The team are fantastic to work with, and they really understand the complexities and ever-changing landscape of Amazon. They share our passion for growth, and I genuinely feel like they are on the journey with us.

Heather Berry

Sales & Marketing Director, Gatineau

Amazon was a big mysterious beast and an absolute headache before we started working with Acorn-i. They really know their stuff about all aspects of Amazon, from new to brand acquisition strategies to dealing with lost stock issues in the warehouses.

Acorn-i also manage our paid search on Google and Social Media and have had some tremendous results. They’re also just very lovely people and a pleasure to work with.

Melanie Lawson

Founder, Bare Biology

Acorn-i’s knowledge of the Amazon platform and the tools and data available to inform our plans selling online has been invaluable. We now see a clear route to market with this important audience, and can better understand the true potential that online selling will deliver for our fast growing business.

Jamie McCloskey

Co-founder, Love Corn

Acorn-i have been fantastic for Dr Will’s. They’ve used data driven insights to help us to build a really scalable business with Amazon and also provided invaluable end-to-end support with launches of new products in new geographies, enabling us to really step up our Amazon business.

Liam White

Co-founder, Dr Wills

Working with Acorn Intelligence has proven invaluable in delivering strong results via ecommerce platforms. Their deep understanding of how to curate and optimise content and manage paid advertising to convert and drive customer intent has resulted in significant revenue growth for the business.

Davis Chisnall

Marketing Manager, You Garden Ltd

The ignite interface developed by the team at Acorn-i has made significant improvements to how we analyse, report on and allocate resources to amazon and ultimately enable us to sell more. The tool is easy to use, fast and saves us an enormous amount of time it would take us to access this data elsewhere. One of the best products I have seen in this space.

Max Rees

Co-Founder, The Curators

Working with Acorn-i has given us the expertise and support we needed to get going on Amazon, and with a solid sales and marketing strategy. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.