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FMCG, Grocery


PROPER chose to partner with Acorn-i to deliver strong sales growth and develop high-performing advertising campaigns.


ROAS above Amazon category benchmark

Best Sellers

Consistently ranked in top Amazon Best Sellers

#1 Ranked Brand

In related search term impression share

About the brand

Best friends Cassandra and Ryan joined forces and launched PROPER in 2011. They spent long nights cold calling and packing boxes of popcorn from Ryan's flat in London and thier first batches were made by tossing kernels in a refashioned cement mixer! 9 years on, they are still independent, and you’ll find PROPER all over the world. But one thing that’s never changed is the obsession with creating the tastiest snacks around. Snacks that never compromise on health. It’s snacking, done properly.

Channel Growth

While working with Acorn-i, PROPER have seen +543% revenue growth on Amazon:

  • Detail Page listing development and keyword optimisation.
  • Amazon Vendor configuration and operational improvements.
  • NPD and ensuring optimal new product launch for scaling via Amazon.
  • Identifying and resolving Amazon Chargebacks.
  • Delivering high performing Amazon Advertising and Promotions strategies.

Amazon Advertising

Acorn-i are an accredited Amazon Advertising agency partner:

  • Consistently delivering above Amazon Advertising ROAS/ACOS benchmarks, +113% YTD.
  • Targeting key competitor brands and products to grow New-To-Brand and market-share.
  • Campaigns ranked #1 or #2 for search term impression share against high-performing keywords.
  • Reporting and insights in near real-time via the Ignite Amazon API solution.
  • Ongoing test, learn and performance development to ensure optimal campaign structure.

Ignite, Machine Learning

Leveraging machine learning to deliver enhanced performance:

  • Amazon Advertising API integrated.
  • Saving hours of reporting and bid optimisation operational time.
  • Exceeding performance vs Amazon benchmarks and historical trends.
  • Optimising 100’s of keywords, campaigns and bid prices in real time.
  • Combining team expertise and technology solutions to deliver the best results for PROPER.

What our customers say

We chose to work with Acorn-i over a year ago now and have been delighted with the decision to do so. The support and service levels we have received have been excellent. Acorn-i have proven to be experts in managing Amazon retail and advertising, helping our business grow more than 300% YoY and exceed expectations.

Paul Davison, Managing Director at Nutraformis

The Ignite interface developed by the team at Acorn-i has made significant improvements to how we analyse, report on and allocate resources to Amazon and ultimately enable us to sell more. The tool is easy to use, fast and saves an enormous amount of time it would take us to access this data elsewhere. One of the best products I have seen in this space.

Max Rees, Co-Founder at The Curators

Acorn-i have been fantastic for Dr Will’s. They’ve used data driven insights to help us to build a really scalable business with Amazon and also provided invaluable end-to-end support with launches of new products in new geographies, enabling us to really step up our Amazon business.

Liam White, Co Founder - Dr Wills

Working with Acorn Intelligence has proven invaluable in delivering strong results via e-commerce platforms. Their deep understanding of how to curate and optimise content and manage paid advertising to convert and drive customer intent has resulted in significant revenue growth for the business.

David Chisnall, Marketing Manager at You Garden Ltd

Working with Acorn-i has given us the expertise and support we needed to get going on Amazon, and with a solid sales and marketing strategy. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.

Paul Hillman, CEO Gourmet Candy Company

Acorn-i’s knowledge of the Amazon platform and the tools and data available to inform our plans selling online has been invaluable. We now see a clear route to market with this important audience, and can better understand the true potential that online selling will deliver for our fast growing business.

Jamie McCloskey, Co-Founder - Love Corn

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