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Health & Wellness

Nutraformis

Owners of TTR Nutrition and LQ Collagen, Nutraformis is led by a team of health experts and world-class athletes. Developers of supplements and collagen formulations that support health, wellbeing and beauty.

+331%

Increase in Amazon channel sales, FY2020

+446%

Customer Lifetime Value growth, YoY

+400%

Increase in units sold, YoY

About The Brand

Since their launch in 2019, Nutraformis had developed a niche following and brand in elite sports, particularly in triathlon and then tennis having secured Andy Murray as an ambassador. Acorn-i was chosen to help Nutraformis build a brand and engage with a broader customer base via Amazon.

Amazon Channel Strategy

Acorn-i evaluated channel and ASIN performance to determine specific areas and action items that would generate positive uplift in sales traction as well as broader brand and product recognition.

We developed a strategy to leverage Amazon Seller Central with the goal of increasing awareness and consideration of Nutraformis products and ultimately sales and repeat purchase. The team developed a strategy focusing on four core pillars:

  • Amazon Retail Fundamentals – account health and listing quality scores.
  • Win in Search – both organic and paid.
  • Customer Engagement – new to brand and existing.
  • Amazon Tentpoles – leveraging promotions, SnS, events, Amazon Badges.

The Results

Both TRR Nutrition and LG Collagen brands have seen strong new customer and revenue growth in 2020 as a result of the strategy and tactics employed.

  • New-to-Brand customer revenues grew +428% YoY.
  • Grew the in-month existing customer segment by +382% from January to December 2020.
  • Average Customer Life-Time Value increased +446%.
  • Integrated Advertising and Promotions strategy delivered >1,500 new customers.
  • Total channel sales grew +331% YoY.

New and Existing Customer Growth

Amazon reaches more than 30 million UK consumers per month with the average shopper visiting the eCommerce giants website just over 1.5 times per week. To achieve long term growth, it’s important for brands to use Amazon to drive new customer acquisition but also grow existing customers segments.

Since working with Nutraformis, we have delivered an effective New-To-Brand customer strategy to build awareness and first purchase of TRR Nutrition and LQ Collagen. Via cross-selling products and ensuring ongoing engagement with new customers, we then drove customer retention with average customer Lifetime Value increasing +446%.

What our customers say

We chose to work with Acorn-i over a year ago now and have been delighted with the decision to do so. The support and service levels we have received have been excellent. Acorn-i have proven to be experts in managing Amazon retail and advertising, helping our business grow more than 300% YoY and exceed expectations.

Paul Davison, Managing Director at Nutraformis

The Ignite interface developed by the team at Acorn-i has made significant improvements to how we analyse, report on and allocate resources to Amazon and ultimately enable us to sell more. The tool is easy to use, fast and saves an enormous amount of time it would take us to access this data elsewhere. One of the best products I have seen in this space.

Max Rees, Co-Founder at The Curators

Acorn-i have been fantastic for Dr Will’s. They’ve used data driven insights to help us to build a really scalable business with Amazon and also provided invaluable end-to-end support with launches of new products in new geographies, enabling us to really step up our Amazon business.

Liam White, Co Founder - Dr Wills

Working with Acorn Intelligence has proven invaluable in delivering strong results via e-commerce platforms. Their deep understanding of how to curate and optimise content and manage paid advertising to convert and drive customer intent has resulted in significant revenue growth for the business.

David Chisnall, Marketing Manager at You Garden Ltd

Working with Acorn-i has given us the expertise and support we needed to get going on Amazon, and with a solid sales and marketing strategy. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.

Paul Hillman, CEO Gourmet Candy Company

Acorn-i’s knowledge of the Amazon platform and the tools and data available to inform our plans selling online has been invaluable. We now see a clear route to market with this important audience, and can better understand the true potential that online selling will deliver for our fast growing business.

Jamie McCloskey, Co-Founder - Love Corn

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