MOTH: - Acorn-i

MOTH:

FMCG, GROCERY

Pre-Mixed and Ready to Drink

+190.2%

Basket value increased +190.2% QoQ.

+100%

Amazon category share growth QoQ.

>5000Customers

Growing MOTH: consumer base

About The Brand

MOTH: make bar-strength ready to drink cocktails with quality ingredients and local independent award-winning spirits from the best UK distilleries. In their own words they love what they make, and they make what they love.

ANALYSIS

Amazon Channel Launch

Acorn-i helped launch MOTH: on Amazon in September 2022 and quickly gain category share in the highly competitive pre-mixed drinks category, capturing the attention of cocktail enthusiasts and delighting customers with their premium offering and fantastic range of products.

Digital Shelf and Growth

MOTH: needed to establish a presence and standing in a category containing well-known brands. With their unique product positioning as a cocktail alternative tailored for special occasions, MOTH: needed to effectively communicate this message to stand-out on the digital shelf and grab shopper attention.

Acorn-i harnessed customer search terms to optimize MOTH:’s content, driving organic page views and conversions.

By understanding customer search behaviour and incorporating relevant keywords, we optimised listings to capture the attention of the desired audience and achieved higher conversion rates.

Current results have seen MOTH: overtake established brands in the category.

We carefully monitor competitor activity and advise on strategies to encourage new to brand acquisition on the products that yield the best return for MOTH:.

What's Next

Get ready for the exciting plans that lie ahead for MOTH:!

As a full-service Amazon channel management provider, Acorn-i handles content development, SEO, paid ads, and promotions.

MOTH: continue to grow category share, average order value and both new and existing customer cohorts are growing QoQ.

Don’t take our word for it, check out the amazing products on MOTH: Amazon Brand Store

Our Happy Clients

Having worked with Acorn-i in a previous role, I was impressed with their knowledge and tech and their ability to optimise Amazon sales in beauty. We brought Acorn-i on board in Summer 2021, and we have seen some excellent results. The team are fantastic to work with, and they really understand the complexities and ever-changing landscape of Amazon. They share our passion for growth, and I genuinely feel like they are on the journey with us.

Heather Berry

Sales & Marketing Director, Gatineau

Amazon was a big mysterious beast and an absolute headache before we started working with Acorn-i. They really know their stuff about all aspects of Amazon, from new to brand acquisition strategies to dealing with lost stock issues in the warehouses.

Acorn-i also manage our paid search on Google and Social Media and have had some tremendous results. They’re also just very lovely people and a pleasure to work with.

Melanie Lawson

Founder, Bare Biology

Acorn-i’s knowledge of the Amazon platform and the tools and data available to inform our plans selling online has been invaluable. We now see a clear route to market with this important audience, and can better understand the true potential that online selling will deliver for our fast growing business.

Jamie McCloskey

Co-founder, Love Corn

Acorn-i have been fantastic for Dr Will’s. They’ve used data driven insights to help us to build a really scalable business with Amazon and also provided invaluable end-to-end support with launches of new products in new geographies, enabling us to really step up our Amazon business.

Liam White

Co-founder, Dr Wills

Working with Acorn Intelligence has proven invaluable in delivering strong results via ecommerce platforms. Their deep understanding of how to curate and optimise content and manage paid advertising to convert and drive customer intent has resulted in significant revenue growth for the business.

Davis Chisnall

Marketing Manager, You Garden Ltd

The ignite interface developed by the team at Acorn-i has made significant improvements to how we analyse, report on and allocate resources to amazon and ultimately enable us to sell more. The tool is easy to use, fast and saves us an enormous amount of time it would take us to access this data elsewhere. One of the best products I have seen in this space.

Max Rees

Co-Founder, The Curators

Working with Acorn-i has given us the expertise and support we needed to get going on Amazon, and with a solid sales and marketing strategy. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.