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FMCG, Grocery

Love Corn

LOVE CORN is a young and successful business in the snack brands category with the goal of making crunchy corn people’s favourite snack.

+400%

Delivered 4x return in units sold in the first months of partnering with Acorn-i vs the same period previous year.

+22%

Achieved a +22% increase in sales in just 14 days via Sponsored Brands.

6x

Driven UK e-commerce GMS (Gross Merchandise Sales) parity with that of US, a market with 6x scale in category.

About the brand

Success to date has largely been driven via physical stores and so LOVE CORN were looking for support in developing brand recognition and sales via e-commerce channels. They saw the value of building out a strong e-commerce solution on Amazon, and so the partnership with Acorn-i begun, helping them take the growth of their business to the next step in its evolution.

Analysis

Advisory

We conducted a full analysis of LOVE CORN’s current Amazon set up, advising on all areas from their retail relationship to content management and order fulfilment.

We dived deep into the premium snacks (CPG) category, analysing competitor activity and LOVE CORN’s current positioning. Using our expertise, we consulted on laying the foundations for success, focusing on building LOVE CORN to be the best in category, easily discoverable and ready for promotional activities to increase sales…

Content management

Our editorial services deliver success via improving organic search ranking, increasing traffic to product detail and store pages and generate higher conversion rates via optimal content layout.

We advised on creating Enhanced Branded Content and are supporting LOVE CORN in designing a Brand Store, providing image and editorial content creation.

Promote

Our in-house team of experts designed a paid marketing strategy to achieve a 5x return on investment.

Leveraging Amazon Sponsored Brands, Acorn-i ensured that LOVE CORN appeared at the top of relevant search results and took the data learnings of multiple strategies to refine the advertising campaign to maximise success.

What our customers say

“The Ignite interface developed by the team at Acorn-i has made significant improvements to how we analyse, report on and allocate resources to Amazon and ultimately enable us to sell more. The tool is easy to use, fast and saves an enormous amount of time it would take us to access this data elsewhere. One of the best products I have seen in this space.”

Max Rees, Co-Founder - The Curators

“Acorn-i have been fantastic for Dr Will’s. They’ve used data driven insights to help us to build a really scalable business with Amazon and also provided invaluable end-to-end support with launches of new products in new geographies, enabling us to really step up our Amazon business.”

Liam White, Co Founder - Dr Wills

“Working with Acorn Intelligence has proven invaluable in delivering strong results via e-commerce platforms. Their deep understanding of how to curate and optimise content and manage paid advertising to convert and drive customer intent has resulted in significant revenue growth for the business.”

David Chisnall, Marketing Manager at You Garden Ltd

“Working with Acorn-i has given us the expertise and support we needed to get going on Amazon, and with a solid sales and marketing strategy. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.”

Paul Hillman, CEO Gourmet Candy Company

“Acorn-i’s knowledge of the Amazon platform and the tools and data available to inform our plans selling online has been invaluable. We now see a clear route to market with this important audience, and can better understand the true potential that online selling will deliver for our fast growing business.”

Jamie McCloskey, Co-Founder - Love Corn

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