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FMCG, Grocery

Gourmet Candy Company

Gourmet Candy Company is an established business that focuses on selling luxury confectionery. The Mr. Stanley’s range contains over 50 products available in over 20 countries.

5x

5x return in orders in the first month of partnering with Acorn-i, versus the previous month.

5 to 1

Delivered a 5 to 1 return on advertising spend in 1st month of implementing Amazon Sponsored Brands campaign.

About the brand

Gourmet Candy Company were looking for support in driving brand awareness of the Mr Stanley’s range on Amazon and improving their product listings. The goal was to build a strong sales channel via the creation and development of an e-commerce strategy. Acorn-i managed the full end-to-end process and advised on improving engagement with customers.

Advisory

An analysis of Gourmet Candy Company Amazon Seller Central and Vendor Central accounts, enabled Acorn-i to identify specific actions to optimise Amazon to maximise success.

We consulted on laying the foundations for retail hygiene, focusing on building strong and engaging content and imagery, and making best use of the promotional services and tools available through the platform to enhance organic growth and sales.

Content Development

By ensuring optimal content layout, Acorn-i delivered success, improving organic search ranking, increasing traffic to product detail and store pages and generating higher conversion rates.

We told the Brand’s story via Enhanced Brand Content, and delivered consistent messaging across their product detail pages.

Promote

Our team of in-house experts designed and implemented a Sponsored Brand campaign to achieve a 5X Return on investment.

Leveraging Amazon Sponsored Brands, Acorn-i ensured that Mr Stanley products appeared at the top of relevant search results and took the data learnings of multiple strategies to refine the campaign and maximise success.

What our customers say

“The Ignite interface developed by the team at Acorn-i has made significant improvements to how we analyse, report on and allocate resources to Amazon and ultimately enable us to sell more. The tool is easy to use, fast and saves an enormous amount of time it would take us to access this data elsewhere. One of the best products I have seen in this space.”

Max Rees, Co-Founder - The Curators

“Acorn-i have been fantastic for Dr Will’s. They’ve used data driven insights to help us to build a really scalable business with Amazon and also provided invaluable end-to-end support with launches of new products in new geographies, enabling us to really step up our Amazon business.”

Liam White, Co Founder - Dr Wills

“Working with Acorn Intelligence has proven invaluable in delivering strong results via e-commerce platforms. Their deep understanding of how to curate and optimise content and manage paid advertising to convert and drive customer intent has resulted in significant revenue growth for the business.”

David Chisnall, Marketing Manager at You Garden Ltd

“Working with Acorn-i has given us the expertise and support we needed to get going on Amazon, and with a solid sales and marketing strategy. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.”

Paul Hillman, CEO Gourmet Candy Company

“Acorn-i’s knowledge of the Amazon platform and the tools and data available to inform our plans selling online has been invaluable. We now see a clear route to market with this important audience, and can better understand the true potential that online selling will deliver for our fast growing business.”

Jamie McCloskey, Co-Founder - Love Corn

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