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Baby, Retail


Cosatto partnered with Acorn-i to improve retail readiness and deliver high-performing advertising campaigns.

>£9 ROAS

Delivering sales via Amazon Advertising


Integrated multi-retail channel insights

#1 Rank

Key search terms impression ranking

About the brand

Cosatto make thoughtful, friendly, pushchairs, highchairs and car seats with designs babies love. Their award-winning, life enhancing stuff is unique, with intelligent functions to make your life a breeze. Great products, brilliantly designed.

Channel Optimisation

Cosatto needed support with channel profitability, pricing control and developing product availability and penetration.

Acorn-i supported a hybrid Vendor and Seller channel strategy focusing on Buy Box ownership and profitable pricing.

Increasing available products to more than 350 ASINs, optimising listings, meta-keywords and branded (A+) content.

Translating content into local languages and launching Amazon Seller Central across Europe (UK, DE, FR, IT, ES, NL).

Operational Efficiency

Cosatto have multiple Amazon markets live so coordinating channels and countries via individual logins is time consuming and sub-optimal.

Via our proprietary analytics solution, Ignite, we created a single UI capable of reporting multiple retail and advertising channels delivering business efficiency and improved performance.

Ignite integrates with webstore retail applications such as Shopify, WooCommerce, Magento as well as Amazon Seller Central and Amazon Vendor Central.

A single, merged retail reporting solution down to the SKU level.

Amazon Advertising

Acorn-i are an accredited Amazon Advertising agency partner, delivering results for Cosatto:

  • Consistently delivering above Amazon Advertising ROAS/ACOS benchmarks, +147% YTD.
  • Campaigns ranked #1 or #2 for search term impression share against high-performing keywords.
  • Managing pan-EU campaigns, UK, DE, FR, IT, ES, NL optimising keywords in local languages.
  • Reporting and insights in near real-time via the Ignite Amazon API solution.
  • Ongoing test, learn and performance development to ensure optimal campaign structure.

Ignite, Machine Learning

Leveraging machine learning to deliver enhanced performance:

  • Amazon Advertising API integrated.
  • Saving hours of reporting and bid optimisation operational time.
  • Exceeding performance vs Amazon benchmarks and historical trends.
  • Optimising 100’s of keywords, campaigns and bid prices in real time.
  • Combining team expertise and technology solutions to deliver the best results for Cosatto.

What our customers say

We chose to work with Acorn-i over a year ago now and have been delighted with the decision to do so. The support and service levels we have received have been excellent. Acorn-i have proven to be experts in managing Amazon retail and advertising, helping our business grow more than 300% YoY and exceed expectations.

Paul Davison, Managing Director at Nutraformis

The Ignite interface developed by the team at Acorn-i has made significant improvements to how we analyse, report on and allocate resources to Amazon and ultimately enable us to sell more. The tool is easy to use, fast and saves an enormous amount of time it would take us to access this data elsewhere. One of the best products I have seen in this space.

Max Rees, Co-Founder at The Curators

Acorn-i have been fantastic for Dr Will’s. They’ve used data driven insights to help us to build a really scalable business with Amazon and also provided invaluable end-to-end support with launches of new products in new geographies, enabling us to really step up our Amazon business.

Liam White, Co Founder - Dr Wills

Working with Acorn Intelligence has proven invaluable in delivering strong results via e-commerce platforms. Their deep understanding of how to curate and optimise content and manage paid advertising to convert and drive customer intent has resulted in significant revenue growth for the business.

David Chisnall, Marketing Manager at You Garden Ltd

Working with Acorn-i has given us the expertise and support we needed to get going on Amazon, and with a solid sales and marketing strategy. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.

Paul Hillman, CEO Gourmet Candy Company

Acorn-i’s knowledge of the Amazon platform and the tools and data available to inform our plans selling online has been invaluable. We now see a clear route to market with this important audience, and can better understand the true potential that online selling will deliver for our fast growing business.

Jamie McCloskey, Co-Founder - Love Corn

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