Bare Biology

HEALTH & WELLNESS

Bare Biology partner with Acorn-i to deliver exponential growth across Amazon and Shopify within the personal health & welfare category.

+132%

Sales growth on Amazon UK YoY in the first year of partnership.

+32%

Sales growth on DTC Shopify channel in the first 8-months.

+100%

Google advertising attributed sales lift in 9-months vs prior period.

About The Brand

Supported by a network of Nutritional Therapists and expert partners, Bare Biology is a family owned business that thoughtfully manufacture and deliver a curated range of health supplements that focus on quality ingredients.

Bare Biology and Acorn-i have been partners since October 2020 when we began working on the brand’s Amazon store. After a successful year of working together we expanded our management of their advertising portfolio to include Meta, Instagram, Google and since February 2023, TikTok.

ANALYSIS

Advisory

Acorn-i conducted a revamp of Bare Biology’s advertising accounts, strategy and online presence across Amazon and Google. Our approach combines deep understanding of both advertising and retail best practices resulting in above-category sales growth.

Through test & learn campaigns, our dedicated team worked closely with Bare Biology to understand the role of each retailer and develop best practice for campaigns. Our testing included launching all-new tailored formats of advertising such as Performance MAX on Google.

Content management

Acorn-i worked closely with the in-house Bare Biology creative team on incorporating key messaging and developing new imagery and video that will deliver improved customer engagement.

In order to stand out on the digital shelf in an incredibly competitive category it is important for brands to leverage premium branded content and have a coordinated story and message that potential customers can understand. Acorn-i have dedicated resource to create best practice Brand Stores, A+ Content and Brand Stories.

Promote

Acorn-i created, launched and now continuously monitors paid marketing campaigns on Amazon, Meta, Instagram, Google and TikTok.

Our knowledge of delivering strategies above and beyond Amazon ensures that we can offer clients an omnichannel approach to their e-commerce business that drives awareness and delivers sales conversions across owned and third-party channels.

Our Happy Clients

Having worked with Acorn-i in a previous role, I was impressed with their knowledge and tech and their ability to optimise Amazon sales in beauty. We brought Acorn-i on board in Summer 2021, and we have seen some excellent results. The team are fantastic to work with, and they really understand the complexities and ever-changing landscape of Amazon. They share our passion for growth, and I genuinely feel like they are on the journey with us.

Heather Berry

Sales & Marketing Director, Gatineau

Amazon was a big mysterious beast and an absolute headache before we started working with Acorn-i. They really know their stuff about all aspects of Amazon, from new to brand acquisition strategies to dealing with lost stock issues in the warehouses.

Acorn-i also manage our paid search on Google and Social Media and have had some tremendous results. They’re also just very lovely people and a pleasure to work with.

Melanie Lawson

Founder, Bare Biology

Acorn-i’s knowledge of the Amazon platform and the tools and data available to inform our plans selling online has been invaluable. We now see a clear route to market with this important audience, and can better understand the true potential that online selling will deliver for our fast growing business.

Jamie McCloskey

Co-founder, Love Corn

Acorn-i have been fantastic for Dr Will’s. They’ve used data driven insights to help us to build a really scalable business with Amazon and also provided invaluable end-to-end support with launches of new products in new geographies, enabling us to really step up our Amazon business.

Liam White

Co-founder, Dr Wills

Working with Acorn Intelligence has proven invaluable in delivering strong results via ecommerce platforms. Their deep understanding of how to curate and optimise content and manage paid advertising to convert and drive customer intent has resulted in significant revenue growth for the business.

Davis Chisnall

Marketing Manager, You Garden Ltd

The ignite interface developed by the team at Acorn-i has made significant improvements to how we analyse, report on and allocate resources to amazon and ultimately enable us to sell more. The tool is easy to use, fast and saves us an enormous amount of time it would take us to access this data elsewhere. One of the best products I have seen in this space.

Max Rees

Co-Founder, The Curators

Working with Acorn-i has given us the expertise and support we needed to get going on Amazon, and with a solid sales and marketing strategy. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.