You Garden is a leading plant, tree, shrub, garden care and accessories manufacturer and distributer in the UK. With a philosophy that “gardening is for everyone”, You Garden has an established UK nursery shipping over half a million individual parcels per year direct to consumers.
Facts about the project success
Delivering more than 2x YoY increase in Seller Central revenues since partnering with Acorn-i.
Planned and managed Amazon Search activity delivering sales at scale while achieving efficiency goals.
Developed and re-launched the Brand Store page increasing average daily unique visitors by +81%, and sales by +676% YoY.
About the brand
We firmly believe that Gardening is for everyone! You Garden delivers thousands of items every week across the UK straight to the customers’ door, from seeds and bulbs to trees and garden care. Traditionally, consumers of gardening products make purchases via stores and TV but online purchasing is growing rapidly and to ensure we leverage this opportunity we partnered with Acorn-i as a specialist in navigating and delivering sales via e-Commerce platforms.
Acorn-i has proven that with the right expertise Amazon can become a significant direct to consumer sales channel.
Working with the Acorn-i team has enabled You Garden to exceed budget and lean on trusted partners for advice on all aspects of the Amazon ecosystem. I would highly recommend partnering with Acorn-i.
Peter McDermottManaging Director, You Garden Ltd.
Acorn-i analysed more than 500 SKUs across Seller Central and Vendor Central to gain an understanding of core sales drivers, key metrics and areas of opportunity.
We identified under-performing products and sub-optimal listings and established a strategy to improve discoverability and conversion rates for poor sellers while ensuring reliable revenue drivers continued to grow.
In order to improve Glance View conversion rates and organic search ranking, Acorn-i i) built A+ content for Vendor Detail Pages, ii) supported Brand Registry process for You Garden to enable and apply EBC (Enhanced Brand Content) iii) re-designed You Garden’s Brand Store page, iv) operate an ongoing ‘identify and improve’ strategy for optimizing Detail Page content and listing keywords.
As a result, the Brand Store page has generated more than 2x sales in 3-months since launch than it did for the whole of 2018, and organic search conversations are driving 70% of total Seller Central revenues.
Customers come to Amazon to buy products, it is imperative that brands are front of mind and discoverable to convert intent into sales. Via using proprietary tools and best practices Acorn-i delivered revenue at scale while achieving client-set efficiency goals via Paid Search.
Acorn-i also advised and managed Promotions to ensure that Deals and Vouchers ran effectively to maximise sales.