CASE STUDIES

Gourmet Candy Company.

Gourmet Candy Company is an established business that focuses on selling luxury confectionery. The Mr. Stanley’s range contains over 50 products available in over 20 countries.

Facts about the project success

5x
5x return in orders in the first month of partnering with Acorn-i, versus the previous month.

5 to 1
Delivered a 5 to 1 return on advertising spend in 1st month of implementing Amazon Sponsored Brands campaign.

About the brand

Gourmet Candy Company were looking for support in driving brand awareness of the Mr Stanley’s range on Amazon and improving their product listings. The goal was to build a strong sales channel via the creation and development of an e-commerce strategy. Acorn-i managed the full end-to-end process and advised on improving engagement with customers.

Increasing our efforts and sales on Amazon has been a project we have been wanting to push for some time, but with minimal knowledge and support we have found it tricky to navigate. Working with Acorn-i has given us the expertise and support we needed to get it going in the right direction and with a solid sales and marketing strategy behind it. I would highly recommend working with Acorn-i to any company that is currently selling or wanting to sell via Amazon.Paul Hillman CEO Gourmet Candy Company

Acorn-i approach
Advisory
Content management
Promote

Advisory

An analysis of Gourmet Candy Company Amazon Seller Central and Vendor Central accounts, enabled Acorn-i to identify specific actions to optimise Amazon to maximise success.
We consulted on laying the foundations for retail hygiene, focusing on building strong and engaging content and imagery, and making best use of the promotional services and tools available through the platform to enhance organic growth and sales.

Content management

By ensuring optimal content layout, Acorn-i delivered success, improving organic search ranking, increasing traffic to product detail and store pages and generating higher conversion rates.

We told the Brand’s story via Enhanced Brand Content, and delivered consistent messaging across their product detail pages.

Promote

Our team of in-house experts designed and implemented a Sponsored Brand campaign to achieve a 5X Return on investment.

Leveraging Amazon Sponsored Brands, Acorn-i ensured that Mr Stanley products appeared at the top of relevant search results and took the data learnings of multiple strategies to refine the campaign and maximise success.

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