MOTH:
FMCG, GROCERY

Pre-Mixed and Ready to Drink

+190.2%
Basket value increased +190.2% QoQ.
+100%
Amazon category share growth QoQ.
>5000Customers
Growing MOTH: consumer base
About The Brand

MOTH: make bar-strength ready to drink cocktails with quality ingredients and local independent award-winning spirits from the best UK distilleries. In their own words they love what they make, and they make what they love.

ANALYSIS

Amazon Channel Launch

Acorn-i helped launch MOTH: on Amazon in September 2022 and quickly gain category share in the highly competitive pre-mixed drinks category, capturing the attention of cocktail enthusiasts and delighting customers with their premium offering and fantastic range of products.

Digital Shelf and Growth

MOTH: needed to establish a presence and standing in a category containing well-known brands. With their unique product positioning as a cocktail alternative tailored for special occasions, MOTH: needed to effectively communicate this message to stand-out on the digital shelf and grab shopper attention.

Acorn-i harnessed customer search terms to optimize MOTH:’s content, driving organic page views and conversions.

By understanding customer search behaviour and incorporating relevant keywords, we optimised listings to capture the attention of the desired audience and achieved higher conversion rates.

Current results have seen MOTH: overtake established brands in the category.

We carefully monitor competitor activity and advise on strategies to encourage new to brand acquisition on the products that yield the best return for MOTH:.

 

What's Next

Get ready for the exciting plans that lie ahead for MOTH:!

As a full-service Amazon channel management provider, Acorn-i handles content development, SEO, paid ads, and promotions.

MOTH: continue to grow category share, average order value and both new and existing customer cohorts are growing QoQ.

Don’t take our word for it, check out the amazing products on MOTH: Amazon Brand Store 

Our Happy Clients

Having worked with Acorn-i in a previous role, I was impressed with their knowledge and tech and their ability to optimise Amazon sales in beauty. We brought Acorn-i on board in Summer 2021, and we have seen some excellent results. The team are fantastic to work with, and they really understand the complexities and ever-changing landscape of Amazon. They share our passion for growth, and I genuinely feel like they are on the journey with us.

Heather Berry

Sales & Marketing Director, Gatineau

NOT JUST A PLATFORM

Our Services

Work with our experts to reach your ecommerce goals

WE’D LOVE TO HEAR FROM YOU

Get in touch

Get in touch to learn more about our platform and our services