Pre-Mixed and Ready to Drink


MOTH: make bar-strength ready to drink cocktails with quality ingredients and local independent award-winning spirits from the best UK distilleries. In their own words they love what they make, and they make what they love.
ANALYSIS
Amazon Channel Launch
Acorn-i helped launch MOTH: on Amazon in September 2022 and quickly gain category share in the highly competitive pre-mixed drinks category, capturing the attention of cocktail enthusiasts and delighting customers with their premium offering and fantastic range of products.
Digital Shelf and Growth
MOTH: needed to establish a presence and standing in a category containing well-known brands. With their unique product positioning as a cocktail alternative tailored for special occasions, MOTH: needed to effectively communicate this message to stand-out on the digital shelf and grab shopper attention.
Acorn-i harnessed customer search terms to optimize MOTH:’s content, driving organic page views and conversions.
By understanding customer search behaviour and incorporating relevant keywords, we optimised listings to capture the attention of the desired audience and achieved higher conversion rates.
Current results have seen MOTH: overtake established brands in the category.
We carefully monitor competitor activity and advise on strategies to encourage new to brand acquisition on the products that yield the best return for MOTH:.
What's Next
Get ready for the exciting plans that lie ahead for MOTH:!
As a full-service Amazon channel management provider, Acorn-i handles content development, SEO, paid ads, and promotions.
MOTH: continue to grow category share, average order value and both new and existing customer cohorts are growing QoQ.
Don’t take our word for it, check out the amazing products on MOTH: Amazon Brand Store
Our Happy Clients
NOT JUST A PLATFORM
Our Services
Work with our experts to reach your ecommerce goals
WE’D LOVE TO HEAR FROM YOU
Get in touch
Get in touch to learn more about our platform and our services